INTEL GAMER DAYS:
ROAD TRIP
Intel
Intel Gamer Days is Intel’s annual global gaming campaign, running over several weeks and featuring collaborations with leading PC brands and retailers. The event promotes Intel gaming hardware through exclusive offers, discounts and bundled software giveaways aimed at PC gaming audiences worldwide.
To help promote this, we sent Tommy & Adam on a road trip to deliver new Intel-powered PC’s to two popular streamers. Shot documentary style, we produced two sets of videos, one for MC Fixer and another for Danehearth who were the lucky recipients.
The idea was to follow Tommy & Adam as they build, transport and deliver the PC’s whilst discussing the internal hardware from various brands and the Intel Gamer Days event in general. Battlefield 6 was the hot release at the time so specifically promoted an offer tied to the game.
For each set of videos there was a main film and two shorter cuts. First off, a teaser trailer to give a flavour of the full film and secondly a 30 second version specifically for short form content channels, hitting the notes on technical aspects of the hardware available.
TAG / MC FIXER
Full video
Teaser trailer
Short form
The campaign placed products from Intel, Fractal, MSI and AORUS in front of a global gaming audience with more than 8,500 views on the Intel Gaming YouTube channel.
TOMMYRAGE / DANEHEARTH
Full video
Teaser trailer
Short form