GAME PASS GOBLIN / 3D DAD
PC Game Pass / Predator / Windows 11
This one was… unhinged, in the best possible way.
The Gamepass Goblin was our festive fever dream of a campaign for Predator, designed to promote a free PC Game Pass subscription with each laptop purchase and promote the newly released Predator Helios 300 laptop itself.
We created two “fake” ads, each styled with its own chaotic charm. The goal: show off the value of the offer and the power of the laptop without slipping into generic tech ad or influencer content territory.
The first ad took the shape of an overly cinematic Christmas spot, complete with moody lighting, festive themed music, and Tommy in full goblin regalia wreaking seasonal havoc. The second completely flipped the visual tone with a low-fi ‘90s style TV commercial, where we green-screened Adam “into the Game Pass” and scuffed the footage in post to make it feel like it had been pulled from an old VHS.
Each spot ended by pulling back the curtain as the production unravels to a behind the scenes sequence, where we question our creative decisions.
INDIVIDUAL vERSIONS
Game Pass Goblin
3D Dad
We handled the entire process from script to screen, and the client let us run wild with the concept. It was one of the most fun shoots we’ve ever done (and easily one of the hardest to get through without breaking character).
The videos were featured during a sponsored stream by the Two Angry Gamers and tied into a major Predator giveaway. The response from viewers was overwhelmingly positive, with some even demanding the return of the Game Pass Goblin. He will be back…
Full length VERSION
